2010 Hot Markets: Accepting the ‘New Normal’
Fast-growth foreign brands like Foster's (+16 percent) will soon brew stateside, and increased consolidations at PepsiCo (-2 percent), Coca Cola (-4 percent), Diageo (-13 percent) and other parched players will pour out brand extensions to bloat shelf space.
Metal decoration, flexo labels and, especially, aseptic packaging in wines and juices will pop. New convenience food chains may be anticipated along with signage, FSIs, sanitary print and promotional items.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
