UV Printing — Horse of a Different Color

Murel admits the transition to UV was expensive and the learning curve steep. "But the presses were a benefit to our business as soon as we switched them on." He also draws a distinction between full UV and hybrid UV, the latter of which is Color Ink's choice.

"When someone looks at UV, they have to decide which way to go," he says. "We use a hybrid press, and we stay with the same set of hybrid inks. Putting a UV coater on a conventional press isn't UV printing.