UV Printing — Horse of a Different Color

"We chose hybrid over full UV for reasons of cost and quality. In our view, a full UV system meant more expensive ink rollers, blankets, etc. On the quality side, we felt that full UV presses don't produce as sharp a dot as hybrid and conventional. With a hybrid press, we maintain the level of quality our customers expect, while offering them more design and stock choices." That said, Murel adds, "We have full interstation UV when we need it."