UV Printing — Horse of a Different Color

"It's not that our customers weren't expressing interest, but our decision to go with a UV press was based on our perception of an emerging market and growth on the UV side in light of an intensely competitive commercial market," explains Pressroom Manager Scott Burnett. Although the company's bread-and-butter is commercial sheetfed and "digital on-demand" printing, UV jobs account for a growing proportion of its annual sales.