UV Printing — Horse of a Different Color

In the 18 months it has been printing in-line UV, the company has added gift and phone cards, repositionable vinyl wall graphics, high-gloss book covers and posters to the menu of the services it offers advertising, design and corporate clients. "We're starting to do some spot UV and special effects, like reticulating dull varnish under gloss and textures for contrast, without having to go to special plates or CAD machines for cutting," Burnett says. "It's a major step for us--a totally different way of printing."