UV Printing — Horse of a Different Color

o TOM MUREL, Color Ink: "Train your customers to get you into the loop as early as possible. Become a partner and a resource to your clients. Do the research. Determine whether you're going to run conventional, hybrid or UV. Make sure you have the market."

o SCOTT BURNETT, Cedar Graphics: "You can't take a conventional pressman, put him on a UV press and expect great results. You need to have your ducks in a row, especially with plastic. Do your homework on inks, who makes what and how the various formulations will work with your fountain solution. Ease into UV, especially on plastic. Make sure you're good at hybrid printing on regular stock first. Make sure your vendors are compatible, then make them work for you."