UV Printing — Horse of a Different Color

In UV printing, specially formulated inks are exposed to ultra- violet radiation, which causes them to harden instantly on top of the substrate. The result produces high levels of gloss or dull coating, vivid color and vibrant detail with superior rub resistance and no post-cure dryback--even on soft, uncoated sheets--making UV the technique of choice for applications like luxury cosmetics and chic wine labels.