THE ACE GROUP--One to One

DiGiacinto firmly believes that if you sit down with marketing people, and show them what the technology is capable of, they are often ready to give it a try. "We often organize an informal lunch, during which we show a number of pieces we've had success with and that really show off the capabilities of variable-data technology," he reveals. "If, at the end of an hour, I can get one person to say, 'So you mean I can do...,' then I know they understand just what the technology can do for them."