THE ACE GROUP--One to One
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"It's an area in which we really see potential for growth," he discloses. "We believe that is where the future of this business is moving."
In part, the move toward variable-data printing has increased as the technology has come of age. "The technology has migrated to the point where, as a salesperson, I no longer have to make excuses for digital printing," he says. "The technology has improved to the level where it satisfies the needs of our clients—even to the point that it's not just a 'good-enough technology.' "
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