THE ACE GROUP--One to One

The improvements in digital printing technology have also influenced the complexity of the variable-data jobs The Ace Group now prints, he adds. It is no longer just personalized post cards for direct mail. The Ace Group is now producing very individualized brochures and marketing materials. For example, one of their clients—a college—is using variable-data printing to target prospective students individually based on their specific interests. When students make a request for an information packet from the college, they no longer receive the run-of-the-mill general college admissions and programs information.