THE ACE GROUP--One to One

Instead, the packets that arrive on their doorsteps are uniquely developed to attract each student's attention by utilizing the basic information a student supplies the college when requesting admissions information. If a student checks off that he is interested in political science, soccer and joining a fraternity, the brochure that student receives includes information about the political science department, the school's soccer program and fraternities. However, it is not just the text that is personalized to his or her tastes. The images in the brochure also reflect the student's interest. The personalized brochure might include pictures of intermural soccer games or fraternity gatherings on campus.