The Age of Enlightenment? —DeWese

It’s a damnsight easier to lie than actually research any facts. There’s a good chance that if you waste a lot of time researching, you may not find any useful facts. So, make up stuff. It’s faster and more fun to just make up malicious stories about your competition.

You might ask, for example, “Who is your current supplier?” When your prospect responds, “We have been using DeWese Litho for several years,” you say, “I hear they are nearly bankrupt. The IRS is chasing them for unpaid payroll taxes and the management is under investigation for producing pornography.”