The Age of Enlightenment? —DeWese

Back then very few printing companies had a marketing program, so I was suggesting that the salesperson had to perform all of the other functions for marketing: planning, market research, public relations, sales promotion, publicity, advertising, pricing, etc.

When orchestrated correctly, all of these marketing activities make selling easy, or at least, easier. Not much has changed. Most printing companies still have no marketing programs. Many people in our industry still believe that selling and marketing are synonymous.