The Bennett Group to Host Free, Invitation-only Mailing Seminar

"Printers Expand Into Mailing — 10 Steps to Success" will be presented by Mary Ann Bennett, nationally recognized as a valued print/mail industry expert. Throughout the country, printers are facing declining margins and increasing competition. One of today's most exciting trends in the direct mail industry is how printers are successfully expanding into mailing. Discover the tools to cut postage up to 50%, receive faster mail delivery and increase response rates. Learn how capabilities such as personalized addressing, digital color mailpieces with reply vehicles incorporated in the design are creating new revenue streams and opportunities for full-service shops. You will walk away with basic steps your company can quickly take to move into this profitable arena. Seminar duration: 45 min.