The Bindery—No Longer the Bottleneck of the Printers’ Workflow

Mailing and Cobinding

Every few years the cost of mailing goes up thanks to a rise in postage (See the PRIMIR study entitled The Effect of Postal Reform on the Demand for Print: 2007-2010 for more information on this topic). Customers noted that each rise in the cost of mailing sees a small dip in the mailing rate, something that quickly rebounds. The fact is the effectiveness of direct mail campaigns remains constant no matter the cost.