The Bindery—No Longer the Bottleneck of the Printers’ Workflow

Where in-depth interview respondents hope to see a bump in revenue is in the new products they can offer to feed the need for mailing personalized pieces. Most are looking to add inkjetting to their bindery lines in order to easily address mailing pieces. What’s more, many are interested in advanced sorting and collating machines. These machines can cobind pieces to create personalized mailers, not only for creating packaged pieces that are a combination of different pieces sorted into a single envelope, but also for personalized perfect bound books that have one or two additional pages that can be easily inserted into the final product. The goal is to offer personalization down to the address level.