The Bindery—No Longer the Bottleneck of the Printers’ Workflow

Purchasing Influences: Peer Groups

A growing trend is the formation and rising impor-tance of formalized peer groups which have emerged to act as an alliance of sorts to both share information and provide detailed advice. Comprised of anywhere from five to seven business owners or managers, the group acts as a de-facto board of advisors to help run the printing business. They often gather as a group once or twice a year, but speak almost daily. One of the key things that the peer group does is share recommendations on equipment purchases. So, one sale into a peer group can lead to many other sales if the equipment performs as expected and improves that printer’s business.