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However, some binding and finishing steps do require knowledge of paper characteristics, so the process cannot be made entirely “foolproof.” This opens the door for manufacturers to create and run operator training programs. Beyond that, they can get into the staffing side of the business by helping match job openings with skilled, trained personnel, either through active participation and recruiters or by simply setting up sections of their websites to handle this kind of task. Donating equipment to trade schools and supporting training at this level may eventually lead to future sales as trainees familiar with a particular manufacturer’s equipment make purchasing decisions.
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