The Burdens That Standards Bring--Roger Dickeson

At the moment, we're observing a phenomenon called print e-commerce. An effort is being made by 100 or 200 intermediary tech companies to bring print buyers and printers together via the Internet. To do so, standardization between buyers and printers must prevail. The intermediaries offer a variety of translation methods and media to enable coherent interchange. A kind of vertical merger must occur with a synergy that makes purchaser and supplier more efficient by reducing costs of both.