The Butterfly Effect

Without the necessary expertise in prepress and the press room, wider operating latitude, and tighter process control to achieve and maintain the highest quality, the Butterfly Effect can certainly weaken a product by the time it comes off-press.

There are basically three ways to avoid those supply chain glitches and delays. One, be flexible in your decisions to acquire the right products and technologies for your specific needs. Two, drive out as many variables as you can, so you render minor alterations in your processes insignificant. And, three, brush up on your knowledge of lithography. Press operators should consider themselves lithographers because, unlike some other processes, printing, with its increasingly higher speeds, is not getting any easier—it’s getting more complex all the time.