For a fun change this week, we're sharing four ideas for leveraging the production-efficient flexibility of the classic closed gate format.
We'll share three folded self-mailers — each with an entirely different look, feel, and orientation — and a catalog with a tipped-in Closed Gate brochure as a featured promotion. You'll get a fresh perspective on this versatile format!
How was the The Closed Gate Fold produced?
Folding Style: Closed Gate Fold
Folded Samples: Rothy's / Kiwi Co. / Joss & Main / Lego
Paper: ~80-lb. Cover
Size: varied
Finishing: Score and machine fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.