The Coughing Billboard That Targets Smokers

Need help with those New Year’s Resolutions? According to statistics, a little more than half of Americans make New Year’s resolutions, but only 8% of those who do succeed in meeting their goals.

So, two weeks into the new year, your New Year’s Resolutions might already be kicked to the curb.

However, a billboard in Stockholm, Sweden is determined to help you beat the odds — at least when it comes to quitting smoking.

Apotek Hjärtat, a Swedish pharmacy, launched an anti-smoking advertising campaign that hopes to make smokers think twice about their habit — by coughing every time they walk past. The animated billboard features embedded smoke detectors, which can sense when a cigarette has been lit up. Then, the man on the screen comes to life, coughing as a reaction to the smoke.

Check the campaign (with subtitles) out here: https://youtu.be/_Uj-MMAys4M

The campaign was created by Akestam Holst.