The Creel Deal

"From a technological standpoint, we believe the industry is now at the point for us to move into digital platesetting," Harvey says. "We've been studying the area for some time, and our feeling is that the quality and performance are there. We want to purchase a high-resolution platesetter that can image a circular dot on non-prebaked metal—the virgin dot is very important to us to retain our sense of quality. Screen (USA), for example, is one platesetting manufacturer that fills that bill."