Digital Book Production: The Demands of On Demand

"On-demand technology made it possible for us to start this company," says Kiraz. "Without it, there wouldn't be a Gorgias Press. We would not even have started." Kiraz, a former technology company executive, founded Gorgias Press in 2001, after the dot-com crash, with an investment of only $20,000. The for-profit operation has always had to keep costs strictly under control. While each title can sell for as much as $150, margins are still low. According to Kiraz, the automation made possible by digital print allows the company to have only a five-person staff.