The Deregulation Of the Digital Press

Direct Imaging Offset Analysis:
Offset Presses That Image Plates On-board
Offer Printers Significant Advantages

By Doug Clott, North American sales and marketing director for Karat Press

For years, the conventional offset press was the only game in town. Then in 1993, the pendulum swung and the electrostatic "digital press" burst onto the scene. Since then, digital presses have carved a niche in the ultra-short-run and variable data markets with the focus on cost per page. But they don't always serve the commercial printers whose customers want offset quality and lower costs for medium run-length jobs.