The Deregulation Of the Digital Press
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Exactly how is the digital press market redefining the goals and marketing plans of even the most traditional commercial printers? There is a new word in town when it comes to discussions of this nature—discussions of the potential of digital printing under the roof of the all-American printer.
Think deregulation. No longer is one specific type of digital press necessarily a right or wrong fit for any particular commercial printing environment looking to grow in areas of direct imaging.
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