The Deregulation Of the Digital Press
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Tailoring On-demand
"The power of digital also means the power of specialization—there is no longer a feeling of 'one size fits all' when it comes to on-demand digital printing," reports Doug Clott, North American sales and marketing director for Karat Digital Press, a joint venture.
"Now, people are buying large-format ink-jet printers for their posters and advanced color copiers and electrostatic digital printing presses for short, and even longer, runs. People are buying direct imaging offset presses for a variety of automated functionality and longer run performance," he says. "The flood gates are open; digital printing has hit."
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