One key to profitability lies in the ancillary services that are bundled with digital printing to solve the customer's entire production and distribution problem in a seamless manner. Finishing, in particular, is a capability that should not be outsourced. The compelling driver for on-site finishing is time. Our market surveys have shown that as much as 60 percent of the price premium that print customers pay for on-demand production and distribution is directly attributable to cycle-time reduction. Yet, we frequently talk with print providers who have invested in one or more digital color presses, but little in the way of finishing capabilities. Not surprisingly, these printers are more often the ones who struggle with commodity pricing for their limited service.
- Companies:
- Muller Martini
- Xerox Corp.