The Digital Printer

"When it comes to digital printing, the glue that binds the long-term relationship between a quick printer and customers is technical expertise."

Still, quick printers must convey this technical expertise to customers. What do clients expect?

"Customers want digital standards," answers John Giles, industry consultant and technical director for the Digital Imaging Applications Network (DIAN). "They want to know what is expected of them when they produce a file.