The Digital Printer

"It is a quick printer's responsibility to teach them the standards. While many quick printers advertise the fact they want digital files, few are doing anything to really attack the digital market."

This is a mistake.

"You don't have to own expensive equipment to become digitally competent," Giles explains. "If a quick printer owns a PostScript printer, then that company has the ability to take customer files. Since quick printing is built on the concept of customer-created originals, it is a logical step to take the files electronically."