The Doctor Is In --Dickeson

Now we can do some real internal benchmarking! We don't give a hoot about how close these "standard" costs come to the profit opinion of our general ledger system.

Is this group job pathology an academic exercise? No way. We're into pragmatic marketing analysis. We're looking at our own experience with work and customers. We have a steering wheel to drive our marketing machine. We have to find and fulfill needs at a real profit contribution, not some opinion of a gain. If we don't make a real contribution we don't survive.