The Flapper, Interactive Direct Mail Piece: Structural Graphics' Solution of the Week Video

This week, Essex, CT-based Structural Graphics presents an interactive direct mail piece that was created for client Iggesund to promote the company's Invercote papers.

The result was a design that directed prospects online to a personalized landing page (PURL). This cost-effective design, known as the Flapper, also happens to be one of Structural Graphics most effective and eye-catching solutions.

This campaign resulted in a 400 percent lift from previous campaigns.

About Structural Graphics
Structural Graphics introduced the world to dimensional print marketing in 1976 and has been leading the charge ever since. And as the world changes, our capabilities and service offerings continue to evolve.

For over three decades, we’ve helped market many of the most influential brands. And we’ve done this by delivering attention-getting solutions that stop people in their tracks.