The Fong Dynasty

PI: What are your thoughts on the digital prepress market? What power exists for digital prepress, in regard to equipment investments that result in better prepress productivity, thanks to digital technologies?

Fong: Focusing on a digital prepress procedure is really the only way a company can be successful in our industry. Our company initiated a digital workflow program in 1986. It's the best way to provide service, so often defined as speed, to our customers. The foremost thing we can do is possess the data, which means that asset management is crucial. In fact, we're willing to retain competitors' jobs in our system and allow other printers to pull files for jobs we're not printing. The move to Optronics platesetters and Komori presses was extremely important for us.