The Fong Dynasty

Paper prices are much more important for long-run jobs, such as magazines or newspapers. For commercial printers who focus on shorter-run jobs, it represents only 30 percent of the cost. So, pricing costs don't influence customer loyalty as much as the service we provide for them. And now, we've observed that the industry—even magazines—are negotiating shorter runs. Nowadays, a press run of 10,000 pieces is an attractive job.