The Form House — Tops at Tipping

"I can advertise for a brain surgeon," he told the experts. "But I can't advertise for someone who does what we do here."

The experts didn't get the account—or the point. They failed to understand that The Form House's work requires a special kind of person. Button pushers can't do the job—only innovators can. And you can't run a classified ad searching for an innovator.