The Future of Automated e-Commerce--Harry Waldman

This would seem to paint a dark picture for an amateur's files. However, the real estate agent is not sending in a file as demanding as Fabio the art director. It would be nothing more than a four-color image, no spot colors and some type. Speaking of type, the biggest troublemaker—fonts—can be solved by either automatic collection from the client's machine, printing to disk or, if Adobe cooperates, an automated PDF utility that can be custom profiled by the printer. RGB files wouldn't be a major difficulty as they would automatically be converted to CMYK, and even the rich black problem can be handled.