The Future of Automated e-Commerce--Harry Waldman

The best method, in terms of keeping the automation intact, is to send the customer a soft proof as above and to equip the customer with an ink-jet printer like an Epson (about $200 to $500) and a calibrated PostScript RIP like Adobe PressReady ($149). The customer prints a copy and sees a reasonable facsimile of the final printed piece. Remember this is not annual report color quality and there are no spot colors.