The Future of Automated e-Commerce--Harry Waldman

But what if you could completely eliminate the need for a proof? The file would be color corrected automatically to reasonably match the final printed product to what the customer saw on the screen. This would be the final link to ensure complete automation with customer satisfaction.

Yes, I know that every monitor displays color differently. However, it can be done. It will be done. And, I know how, but for now I'm not telling. So there you have it: A large new market that will come from a new set of customers.