The Future of Automated e-Commerce--Harry Waldman

Automated, e-commerce short- run color printing will, in this case, be additional business for those equipped to go after it. But don't go into a coma, secure in the knowledge that your current customer base will be unaffected. You can be sure that this will become attractive to many traditional clients. Less cost, instant turnaround times, less inventory, variable imaging; all will make this very interesting to many print buyers for suitable projects—obviously we're not talking annual reports here.