These 20-Under-40 Up-and-Coming Printing Industry Executives Share Their Success Stories

Davidson came aboard as an estimator to get a feel for the business. In 2009, he was assigned to do business development for the digital side of the firm. The company had recently acquired an Indigo press, but it was underutilized, so Davidson focused on building the digital component. He delved into variable data printing, personalized URLs and generally integrating marketing technology into printing.