Offset Technology: Never Say Die

Run Lengths on the Move

The term “fuzzy math” could be invoked to describe the effort to peg the current “typical” run length requirements for offset and digital. Is it possible, at least, to agree that offset run lengths are trending downward overall? Here, again, opinions vary.

“Sheetfed litho run lengths have varied little in the last 10 years,” contends Lamparter, who bases his opinion on a review of job jackets performed during plant audits. “A lot of short-run sheetfed litho has moved to digital. Digital printing has also created a new short-run market that was never printed before because it was economically impractical.