Offset Technology: Never Say Die

“So if you’re looking at total volume, short-run volume is growing, but it’s not growing in the sheetfed printer’s operation except, perhaps, in the DI (direct imaging) market—although whether or not that’s a sustainable phenomenon remains to be seen.”

Many offset printers have gone digital. “There are good reasons for a small- to medium-size offset printer to have a digital press,” Lamparter adds. “He can meet his customer’s short-term requirements and make money in the process.”