Offset Technology: Never Say Die

The run length gap between sheetfed and web is also closing rapidly, Zarwan points out. “The economic crossover point between sheetfed and web was 20,000 impressions 15 years ago. That doesn’t mean you can’t compete in run lengths more than 20,000 if you’re sheetfed; but, it does say that if you have both, a web offset printer can be cost-effective at lower run lengths.’