Offset Technology: Never Say Die

What, Me Worry?

In the aggregate, will developments like these be enough to preserve offset’s viability over the long term? Again, opinions vary, and to some extent, the answer depends on the process and market segment under consideration. In the long-run world of web offset catalog and magazine printing, for example, digital variable data printing (VDP) technology is the distant rumble of a storm that’s raining on somebody else’s parade.