Offset Technology: Never Say Die

“One marketing print plant we visited produces variable one-to-one color material and wouldn’t touch a run length under 50,000. Another plant wouldn’t go below 25,000. Variable digital run lengths over 1,000,000 pages are not uncommon in these plants. Interestingly, both were printing the static content portion of an otherwise variable imaging content on litho shells. So one of the drivers of digital printing growth is long run, not short. The use of litho shells, however, does add to the total offset volume.”