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Run lengths aside, and with the offset sector presumably headed for a level playing field shared by digital printing, why should customers choose offset? Now and for the foreseeable future, contends McLauchlan, the reason is quality. “For the time being, the difference in quality coming off sheetfed, web and digital are dramatically different enough that it’s readily apparent the digital format still has a long way to go.”
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Jean-Marie Hershey
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