Offset Technology: Never Say Die

Is the “quality argument” DOA? Lamparter is not so sure. “The so-called ‘quality argument’ is moot by now. While all processes have limitations and peculiarities, overall, digital color printing equals or exceeds that which can be achieved by lithography. Digital color printing has a larger gamut than offset, and there are more color controls on a digital press than most offset presses. Quality is in the eye of the beholder (print buyer), whose expectations must be met.”