Offset Technology: Never Say Die

Offset Growth: An Oxymoron?

Traditionally, the printing industry has tracked the GDP at a slightly higher rate. With the advent and growing popularity of color reproduction from the late 1980s through the early 1990s, the industry embarked on a course of significantly above-GDP growth that peaked when a hot economy kicked it into unsustainable overdrive in the late 1990s. More recently came the sobering correction of 2001-2003, followed by a slow, painful climb back to prosperity. What is the size of the offset market today?