Offset Technology: Never Say Die

Keeping Up With the Joneses

• Continuous improvement. “It’s all about customer demand and what your competition is doing. A printer has to look at his own environment, and his equipment cannot be less efficient than his competition’s. If I have two 15-year-old presses in my shop, and the guy down the street who quotes on the same jobs I do, buys a brand new press with automatic plate changing, automated washup and automatic ink fountain setting, I’d better do something, and that includes offering services besides printing that will bring customers to me and keep them there.” —Lamparter