Offset Technology: Never Say Die

• Computer-integrated manufacturing (CIM). “It’s difficult for small- to medium-size printers to take advantage of these new technologies. If I’m Quebecor or Donnelley, and I’m building a new plant somewhere, I’m going to install the latest and the greatest. But if I’m XYZ printer in Paducah, I have to think about my ROI and seriously consider doing what I can do, and see about the rest later.” —McLauchlan